Moneygami Piggy Bank
This was a fun campaign concept I developed that went over particularly well. Working directly with an origami artist allowed for all the appropriate stages for the build. The clients were thrilled and, due to amazing response in the market, expanded the initial 3 origami shapes to 10.
The clients had a new Visa Gift Card coming out for the holidays and wanted to drive awareness. This series helped transform the gift card nationally from a novelty item with limited understanding to the massive business it is today.