Built on Fusion - Eloctate MOA
The intersection of science and creativity leads to excellent work and this video is a fantastic representation of that. The complexity of the science left many baffled (even the clients), but a close working relationship with the creative and medical teams lead to a memorable metaphor tied to an accurate scientific depiction, which, in turn, lead to engaged HCPs and a boost in sales.
The Franchise booth used a pinball machine to excellent use to draw HCPs in. Pinball wasn't just a game though, it was an interactive way for them to work with the MOA of Fc Fusion directly. There was usually an extensive line and doctors were utterly competitive for the leaderboard.