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EpiPen Patient

A common challenge with EpiPen is that children don't want to bring it with them. They think it's embarrassing and are worried about getting made fun of. While anaphylactic shock is much more likely to ACTUALLY kill them than embarrassment, at that age their peers hold more weight than their parents or doctors. 

To that end we suggested branching out from the parent-targeted TV we had been running to add an additional children-centric (particularly boys) campaign of empowerment. We created a new superhero, Red Flag, who was there to teach them that EpiPen was a powerful tool to combat the evil that plaques them daily. 

Red Flag Teaser